Define and refine your key messages for optimum impact
  • Charlene Grant
  • Jan 02, 2021

A Microsoft study carried out in 2000 showed that the attention span of the average human is 8 seconds! I would imagine in this day and age, it's a lot less.   We live such busy lives and are surrounded by so much external noise; it is becoming harder to stand out. As we all have limited time available to capture our target audience’s attention, here are some key tips to consider:

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