Define and refine your key messages for optimum impact
Branding- Charlene Grant
- Jan 02, 2021
A Microsoft study carried out in 2000 showed that the attention span of the average human is 8 seconds! I would imagine in this day and age, it's a lot less. We live such busy lives and are surrounded by so much external noise; it is becoming harder to stand out. As we all have limited time available to capture our target audience’s attention, here are some key tips to consider: